In an ever changing world of medicine education (CME) programmes are considered an inescapable requirement. More than half of all professional conferences and CMEs are organised with the help of sponsorship from pharmaceutical companies and device manufacturers. With increasing sponsorship, the venue and character of these conferences has significantly transformed. Continuing medical education that were earlier organised austerely by medical colleges on their campus are now organised by private practitioners in seven star hotels and even on luxury liners. Sponsors therefore have a major say in selection of topics to be discussed and speakers to be invited. Unbiased knowledge cannot be imparted in the scenario. In recent years, the interests of medical profession and those pharmaceutical industries have become intertwined like never before.
The fact is however that two parties involved in this relationship have sharp conflicts of interests. The primary interest of a doctor is his/her patient’s welfare, followed by community welfare, medical education and medical research. Advancement of his career and personal comforts/luxuries are his secondary and acquisitive interests. In contrast, pharmaceutical industry has only one interest – ‘Profits!’ The industry spends over 150000 crore rupees/year on drug promotions in United States alone. It has been estimated that expenditure per physician is over 15 lakhs rupees in this activity. With so much money on the table, we have an obligation to be clear about ‘what is for sale here!’ A simple answer pops out Doctor’s integrity and his patients’ best interests. Having understood that continuing medical education heavily influence prescribing habits, many academic medical centres have now started adopting new policies to create firewalls between faculty and industry influences. Strict guidelines are being framed for pharmaceutical company representative interactions with residents.
However, such medical events require aggressive advertising and promotion to guarantee maximum participation from all quarters of the medical fraternity and to attract general awareness and attention as well. A large number of web-portals cater to the need of such conferences as well.
MEDICAL EVENTS, is one such unique Portal, which offers unprecedented opportunities and insurmountable scope for aggressively advertising as well as promoting, from one corner of the globe to another, medical events, medical shows, medical conferences, medical fairs & medical exhibitions, latest innovations, researches and updates in various medical fields and medical device industry prominently. Such conferences serve the primary purpose of updating the medical fraternity with the recent developments in the medical field as well as bring them together for an enriching experience while, promoting socially amicable relations among them. They act as a catalyst to bring together a varied genre of medical professionals under one roof to interact, promote and transact business in this industry which will eventually lead to better healthcare for the common man.
The fact is however that two parties involved in this relationship have sharp conflicts of interests. The primary interest of a doctor is his/her patient’s welfare, followed by community welfare, medical education and medical research. Advancement of his career and personal comforts/luxuries are his secondary and acquisitive interests. In contrast, pharmaceutical industry has only one interest – ‘Profits!’ The industry spends over 150000 crore rupees/year on drug promotions in United States alone. It has been estimated that expenditure per physician is over 15 lakhs rupees in this activity. With so much money on the table, we have an obligation to be clear about ‘what is for sale here!’ A simple answer pops out Doctor’s integrity and his patients’ best interests. Having understood that continuing medical education heavily influence prescribing habits, many academic medical centres have now started adopting new policies to create firewalls between faculty and industry influences. Strict guidelines are being framed for pharmaceutical company representative interactions with residents.
However, such medical events require aggressive advertising and promotion to guarantee maximum participation from all quarters of the medical fraternity and to attract general awareness and attention as well. A large number of web-portals cater to the need of such conferences as well.
MEDICAL EVENTS, is one such unique Portal, which offers unprecedented opportunities and insurmountable scope for aggressively advertising as well as promoting, from one corner of the globe to another, medical events, medical shows, medical conferences, medical fairs & medical exhibitions, latest innovations, researches and updates in various medical fields and medical device industry prominently. Such conferences serve the primary purpose of updating the medical fraternity with the recent developments in the medical field as well as bring them together for an enriching experience while, promoting socially amicable relations among them. They act as a catalyst to bring together a varied genre of medical professionals under one roof to interact, promote and transact business in this industry which will eventually lead to better healthcare for the common man.
No comments:
Post a Comment